Arctic Umiaq Line and Hurtigruten Norway are proud to announce their new partnership to strengthen the development and opportunities in Greenland, especially within tourism. Both companies, with a high focus on sustainability, enter into a partnership to further develop Arctic Umiaq Line’s unique product for the international market and promote sustainable tourism in Greenland.
“The coastal community in Greenland is facing a historic change with the new airports that will directly connect us to the global infrastructure. The change brings opportunities, but also serious challenges,” says Arctic Umiaq Line’s CEO Jens-Jakob Sandgreen. “With fewer than 60,000 inhabitants, primarily spread across a 3,000 km long west coast, we have a sensitive society that needs a careful sustainable approach to tourism and business. This partnership will open up new and remote destinations for locals and tourists, build on a sustainable tourism strategy and renew welfare opportunities for Greenland, while staying true to its core purpose of being a reliable alternative to local passenger transportation.”
“Our collaboration with Arctic Umiaq Line is an exciting opportunity for Hurtigruten Norway and a chance to promote our shared belief that travel and tourism should be a force for good,” says Hurtigruten Norway CEO Hedda Felin. “By combining our own experience with Arctic Umiaq Line’s unique offering, we aim to develop the most sustainable and unique tourism product in Greenland.”
The partnership agreement between Arctic Umiaq Line and Hurtigruten Norway marks the start of a new chapter for both companies, with huge potential for expanded cooperation in the future. Further details on the content of the partnership will be announced by the end of August.
For further information or media inquiries, please contact:
- Jens-Jakob Sandgreen, Adm. Director at Arctic Umiaq Line at jesa@aul.gl
- Hedda Felin, Adm. Director at Hurtigruten Norway at press@hurtigruten.com
A common background:
Arctic Umiaq Line and Hurtigruten Norway share the same operating model, where tourists travel slowly and experience a unique coastline together with local passengers.
Dating back to 1774, the Arctic Umiaq Line has been a vital line for the west coast of Greenland, transporting passengers and cargo in recent years between Narsaq in the south and Ilulissat in the north.
Hurtigruten Norway, with a rich 130-year history, connects local communities along Norway’s coast, providing food and drink to local passengers, cargo and tourists and fostering deep cultural connections between Bergen in the south and Kirkenes in the north.
